We offer incisive, thorough insight. Our ‘added sparkle’ is that we love what we do. We devote ALL our energies to client projects, rather than to managing a staff of junior researchers – or growing a business ‘empire’.

Both of us have been Blue Chip Agency Directors with over twenty years experience apiece – gained in the UK, and overseas (we have worked in many markets across the globe).

- We think carefully about the right technique or methodology to use, who we need to speak to, and how to convey to them the nature of the idea or issue in hand

- We moderate skilfully – probing and probing until we really understand what’s going on

- We place strong emphasis on through analysis so by the time we debrief a project we really understand it inside out. Our presentations are clear, succinct and savvy – incorporating video clips of respondents, bringing nuggets of insight to life, where appropriate.

Recent clients have included Actelion Pharma, Novartis Vaccines, Schering AG, Crookes Healthcare and Boots Healthcare International, Allied Domecq, GSK, Unichem, QinetiQ (DERA), Grey Healthcare and The Cambridge Group (Chicago).

‘fizz’ has pioneered creative solutions, presented ESOMAR papers on innovation and helped clients initiate their own in-house insight approaches. We also have a great network of specialist researchers we can draw on and collaborate with (both in the UK and overseas) – including Quantitative Researchers.

A particular strength is combining Qualitative with On-line Quantitative research to provide fast turn-around, insightful, yet statistically robust solutions.